ABOUT US

At One Eleven - You Deserve To Shine!, we believe in the power of connection, the beauty of cultural diversity, and the ability of Jewellery to tell stories. We stand as a bridge between traditions and contemporary fashion, offering a unique collection of Ethnic and Western Jewellery that embodies the essence of heritage and personal style. As the founder, I am thrilled to share my story, passion, and purpose behind this extraordinary brand.

 

Why I Started this Brand:

At One Eleven, our brand's inception stems from a profound purpose. As an Engineer disillusioned by the monotony of corporate life, I craved deeper connections and a chance to empower women. I wanted to convey a powerful message: driven by conviction, women can achieve incredible feats and reign as queens. Inspired by the captivating world of Ethnic and Western Jewellery, I embarked on a transformative journey of self-discovery, birthing the brand - One Eleven.

Noticing women struggling to find a diverse range of Jewellery across different stores—some exclusively offering ethnic pieces and others focusing solely on Western designs—I realized the need for a seamless and varied shopping experience. This led me to the idea of creating a one-stop shop that caters to both ethnic and Western Jewellery. My aim is to provide women with the best selection of Jewellery all in one place. 

Each intricately crafted piece tells a story of ancient traditions, ancestral wisdom, and the beauty of diverse cultures. Our brand serves as a bridge, resonating with those seeking meaning, identity, and a sense of belonging. At One Eleven we want to create an extraordinary Jewellery experience that speaks volumes.

 

 Our Purpose:

At One Eleven, we firmly believe that Jewellery holds a special place in people's hearts. It has the power to evoke emotions, capture moments, and reflect one's identity. The desire to share these treasures with the world and create a platform for artisans to showcase their remarkable skills became my purpose. With a passion for empowering women, giving back to society, and creating delightful experiences, I set out to build a brand that would go beyond mere adornment. I envisioned a brand that would curate Jewellery pieces infused with the rich cultural heritage of different regions, serving as a reminder of our shared humanity and celebrating the diverse beauty of our world.

 

Who We Cater To:

Our brand is dedicated to those who appreciate the artistry, craftsmanship, and stories woven into Ethnic and Western Jewellery. Our ideal customers are individuals who seek to embrace their unique identities, appreciate cultural diversity, and value the significance of each handcrafted piece. Whether you are a fashion enthusiast, a collector of Jewellery, or someone who treasures meaningful connections, our brand caters to those who seek authentic and beautifully curated pieces that resonate with your personal style and values.

 

Our Mission:

 At One Eleven, our mission is clear and compelling!

We aspire to be the ultimate destination for individuals in search of ethically sourced, high-quality Ethnic and Western Jewellery. Our commitment extends beyond offering exquisite designs; we prioritize sustainability and fair trade practices. Through meaningful collaborations with skilled artisans, we aim to preserve traditional craftsmanship while making a positive impact on their lives and communities. What truly matters to us is the joy we bring to women when they open our specially designed, recyclable Jewellery boxes. We strive to ignite confidence, inspire smiles, and cultivate the courage to be oneself. At One Eleven, our mission is to create happiness that radiates from within.

Looking ahead, our vision is grand and transformative. We envision One Eleven becoming a global platform that connects artisans from different cultures, empowering them and showcasing their talents to the world. We aspire to create a community where the appreciation for Ethnic jewellery transcends borders and celebrates the beauty of diversity. Through our initiatives, we aim to make a lasting difference in the lives of artisans and contribute to the preservation of their traditional crafts for generations to come.

 

Our Commitment:

In addition to our dedication to quality and social responsibility, we are equally passionate about customer satisfaction. We strive to offer a seamless shopping experience, providing personalized attention and expert guidance to help you find the perfect piece that resonates with your style and spirit.

Through our passion, purpose, and commitment to excellence, we aspire to become more than just a brand; we strive to become a symbol of unity, craftsmanship, and the art of self-expression.

 

Together, let us embark on a voyage of discovering the beauty that lies within each piece of Ethnic and Western Jewellery, and the memories they hold.

Cheers!! 

ONWARDS & UPWARDS!! 

 

With Gratitude,

Shweta Handoo

Founder & CEO: One Eleven - "You Deserve to Shine"!