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Meet The Founder

Warmest Greetings,

I am genuinely thrilled to extend a heartfelt welcome to you at One Eleven – a brand that is a testament to my profound journey. Emerging from the resilient heart of Kashmir, at a tender age, I have walked through life's trials, fueled by the enduring strength and unyielding spirit cultivated amidst the challenges of the exodus from Kashmir. These experiences have ingrained in me a profound sense of perseverance, transforming me into the person I am today.

Being the daughter of a single mother was no walk in the park. It was a challenging journey, filled with adversity. Without a father figure, guidance through life's trials was scarce. Yet, my mother ensured her daughters worked hard in their studies and behaved well. It is thanks to her grace and the sacrifices she made that I stand where few dare to venture. Confronting life's toughest challenges, we owe it all to her.

From the splendor of slumber in a grand palatial house in Kashmir to the humbling embrace of straw mats during our migration to Jammu, each moment etched its mark on my unwavering determination. Through these hardships, a profound transformation was kindled within me. Even in the face of adversity, I clung to the belief that our losses would pave the way for something even more magnificent. This conviction, bolstered by unwavering dedication and a steadfast mindset, fueled my journey.

I completed my Engineering in Electronics & Communication & the path led me through the realm of corporate endeavors, each step contributing to my growth and serving as a stepping stone towards my ultimate aspiration.

And now, like the majestic rise of a phoenix, I stand before you with great excitement, presenting One Eleven – a beacon of empowerment, a celebration of individuality, and a symbol of unfaltering perseverance.

The tagline that underpins our philosophy, "You Deserve to Shine," carries profound significance. It embodies our guiding principle, steering us forward as we collectively pave the way for empowered transformation.

Our handpicked collection of exquisite fashion and ethnic jewelry stands as a testament to this journey. Each piece carries with it the spirit of resilience, beauty, and boundless potential.

Join us in embracing your inner strength and beauty as we embark on this journey of empowerment together.

Welcome to One Eleven, where the spotlight shines brightly on women's empowerment, and dreams take flight into reality!!

With Gratitude,

Shweta Handoo

Founder & CEO: One Eleven - "You Deserve to Shine"!